In 2020, blogs were among the first three forms of media used in a content strategy. Here are 5 essential content marketing tips you need to know if you want to boost your online presence and improve SEO.
Content is king and will remain on top of the marketing game for a long time.
This is because content marketing — when done right — is an effective business strategy that brings results. Whether you publish blog posts, videos, social media content, or digital products, content needs to have a goal and a purpose.
1. Create a Content Calendar
One of the best small business tips for content marketing is creating a content calendar. Planning your content will not only save you time and money but also help you achieve business and marketing goals.
Instead of wasting time thinking about what to post today, you’ll have an entire month’s worth of content planned. All you need to do is think of ideas, create the content, and schedule everything for posting.
2. Hire Professional Content Writing Services
As a business owner, you’re busy growing your brand and boosting sales. Writing blog content takes time and effort, so it’s best to hire a content agency or a professional writer who will handle this for you.
Experienced writers knowledgeable in your niche will research the topic, write the content, and optimize the post for SEO.
One of the main rules of content marketing is tagging links so you can track the number of clicks and actions people take. This way, you can see which links were clicked the most, what people did after clicking, and what this means for you.
You can tag links by adding a special code to the link URL. Then, you go to your analytics where you can easily see how each link performed. This is especially useful for affiliate marketing if you want to track the number of purchases people did through your link.
4. Dive Into Your Metrics
Metrics matter in content marketing, so if you want to see how your content is performing, you need to dive into your analytics and see what your audience reacts to.
Not every piece of content you publish will perform well, so metrics are a great way to see which direction you should be taking in the future. You’ll also gain insight into your audience so you can create better content for them and improve your products.
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
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ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.