5 Amazing Content Marketing Tips for Small Businesses

by | Nov 24, 2020 | Content Marketing

content marketing tips
Content Marketing and drawing on notebook with glowing light bulbs

In 2020, blogs were among the first three forms of media used in a content strategy. Here are 5 essential content marketing tips you need to know if you want to boost your online presence and improve SEO.

Content is king and will remain on top of the marketing game for a long time.

This is because content marketing — when done right — is an effective business strategy that brings results. Whether you publish blog posts, videos, social media content, or digital products, content needs to have a goal and a purpose.

1. Create a Content Calendar

One of the best small business tips for content marketing is creating a content calendar. Planning your content will not only save you time and money but also help you achieve business and marketing goals.

Instead of wasting time thinking about what to post today, you’ll have an entire month’s worth of content planned. All you need to do is think of ideas, create the content, and schedule everything for posting.

2. Hire Professional Content Writing Services

As a business owner, you’re busy growing your brand and boosting sales. Writing blog content takes time and effort, so it’s best to hire a content agency or a professional writer who will handle this for you.

Experienced writers knowledgeable in your niche will research the topic, write the content, and optimize the post for SEO. 

Related Article: Manage your Content Effectively: The Benefits of WordPress

3. Tag and Track Each Link in Your Content

One of the main rules of content marketing is tagging links so you can track the number of clicks and actions people take. This way, you can see which links were clicked the most, what people did after clicking, and what this means for you.

You can tag links by adding a special code to the link URL. Then, you go to your analytics where you can easily see how each link performed. This is especially useful for affiliate marketing if you want to track the number of purchases people did through your link.

4. Dive Into Your Metrics

Metrics matter in content marketing, so if you want to see how your content is performing, you need to dive into your analytics and see what your audience reacts to.

Not every piece of content you publish will perform well, so metrics are a great way to see which direction you should be taking in the future. You’ll also gain insight into your audience so you can create better content for them and improve your products.

Related Article: A Starting Guide to Content Marketing Metrics

5. Make Your Content Shareable

Content is meant to be shared so it can reach a wider audience. Make sure your content, whether it’s a blog post or a video, is easy to share on all social networks.

Ask your readers and viewers to share the content with their friends and make it easy for people to send the content to others via email.

Related Article: How to Improve Your Ranking and Get on Top of Google

Use These Content Marketing Tips To Attract More Customers and Boost Sales

Whether you’re new to content creation or have some experience, these content marketing tips will help you create a plan for your content that’ll attract more customers and sales.

Ready to take your content to the next level? Contact us today to learn more about our custom content marketing packages as well as blog writing and posting services.

Welcome to Corberry Digital University where millions of professionals turn to learn about innovative marketing strategies.

Michael J Fox

ABOUT | THE AUTHOR

Michael J Fox, CEO

Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.

Forbes Council

Guides

  • SEO
  • Digital Marketing
  • Online Marketing
  • Content Marketing
  • Social Media Marketing

Want To Know What We Can Do For You?

Let’s discuss your project with a cup of coffee
[wpforms id="5445" title="false"]
<div class="wpforms-container wpforms-container-full" id="wpforms-5445"><form id="wpforms-form-5445" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="5445" method="post" enctype="multipart/form-data" action="/5-amazing-content-marketing-tips-for-small-businesses/" data-token="7af94be265f20662dfd1bac18bef71ef"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-field-container"><div id="wpforms-5445-field_0-container" class="wpforms-field wpforms-field-name wpforms-one-half wpforms-firstwpforms-one-half wpforms-first" data-field-id="0"><label class="wpforms-field-label" for="wpforms-5445-field_0">Name <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-5445-field_0" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][0]" required></div><div id="wpforms-5445-field_1-container" class="wpforms-field wpforms-field-text wpforms-one-half" data-field-id="1"><label class="wpforms-field-label" for="wpforms-5445-field_1">Company Name <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-5445-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-5445-field_5-container" class="wpforms-field wpforms-field-url wpforms-one-half wpforms-firstwpforms-one-half wpforms-first wpforms-one-half wpforms-first" data-field-id="5"><label class="wpforms-field-label" for="wpforms-5445-field_5">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-5445-field_5" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][5]" placeholder="Enter Your Website Address" required></div><div id="wpforms-5445-field_2-container" class="wpforms-field wpforms-field-email wpforms-one-half" data-field-id="2"><label class="wpforms-field-label" for="wpforms-5445-field_2">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-5445-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-5445-field_3-container" class="wpforms-field wpforms-field-phone wpforms-one-half wpforms-first" data-field-id="3"><label class="wpforms-field-label" for="wpforms-5445-field_3">Phone # <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-5445-field_3" class="wpforms-field-medium wpforms-field-required wpforms-masked-input" data-inputmask="&#039;mask&#039;: &#039;(999) 999-9999&#039;" data-rule-us-phone-field="true" data-inputmask-inputmode="tel" name="wpforms[fields][3]" required></div><div id="wpforms-5445-field_9-container" class="wpforms-field wpforms-field-select wpforms-one-half" data-field-id="9"><label class="wpforms-field-label" for="wpforms-5445-field_9">Select A Service <span class="wpforms-required-label">*</span></label><select id="wpforms-5445-field_9" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][9]" required="required"><option value="" class="placeholder" disabled >Service Desired</option><option value="SEO" selected='selected'>SEO</option><option value="PPC" >PPC</option><option value="Social Media" >Social Media</option><option value="Web Development" >Web Development</option><option value="Other" >Other</option></select></div><div id="wpforms-5445-field_11-container" class="wpforms-field wpforms-field-divider" data-field-id="11"><h3 id="wpforms-5445-field_11" name="wpforms[fields][11]">OPTIONAL DETAILS</h3></div><div id="wpforms-5445-field_13-container" class="wpforms-field wpforms-field-select wpforms-one-half wpforms-first" data-field-id="13"><label class="wpforms-field-label" for="wpforms-5445-field_13">Budget</label><select id="wpforms-5445-field_13" class="wpforms-field-medium" name="wpforms[fields][13]"><option value="" class="placeholder" disabled selected='selected'>Budget</option><option value="$1,000 - $2,500" >$1,000 - $2,500</option><option value="$2,500 - $5,000" >$2,500 - $5,000</option><option value="$5,000 - $10,000" >$5,000 - $10,000</option><option value="$10,000 - $15,000" >$10,000 - $15,000</option><option value="$15,000 - $20,000" >$15,000 - $20,000</option><option value="$20,000 +" >$20,000 +</option></select></div><div id="wpforms-5445-field_14-container" class="wpforms-field wpforms-field-select wpforms-one-half" data-field-id="14"><label class="wpforms-field-label" for="wpforms-5445-field_14">Best Start Date</label><select id="wpforms-5445-field_14" class="wpforms-field-medium" name="wpforms[fields][14]"><option value="" class="placeholder" disabled selected='selected'>Best Start Date</option><option value="Immediately" >Immediately</option><option value="1-4 Weeks" >1-4 Weeks</option><option value="1-2 Months" >1-2 Months</option><option value="4-6 Months" >4-6 Months</option><option value="Not Sure Yet" >Not Sure Yet</option></select></div></div><div class="wpforms-field wpforms-field-hp"><label for="wpforms-5445-field-hp" class="wpforms-field-label">Message</label><input type="text" name="wpforms[hp]" id="wpforms-5445-field-hp" class="wpforms-field-medium"></div><div class="wpforms-submit-container"><input type="hidden" name="wpforms[id]" value="5445"><input type="hidden" name="wpforms[author]" value="11"><input type="hidden" name="wpforms[post_id]" value="4793"><button type="submit" name="wpforms[submit]" id="wpforms-submit-5445" class="wpforms-submit om-trigger-conversion" data-alt-text="Sending..." data-submit-text="PROCESS MY REQUEST" aria-live="assertive" value="wpforms-submit">PROCESS MY REQUEST</button><img src="https://corberry.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt=""></div></form></div> <!-- .wpforms-container -->