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It’s no secret that the Internet has evolved into the most useful traffic tool that business owners can take advantage of. In fact, having a strong online presence is necessary if you want to keep your revenue as high as possible. Local optimization or local SEO is needed if your business is local But, there’s […]

Launched a new website for your business?  That’s great, but the next step to finding success is to get started with SEO. Without it, no one will find your site and those who do might not trust it. That said, don’t DIY your way through it. Hire an SEO expert instead. Not sold yet on the […]

So, how does PPC Work? Digital marketing is one of the most effective ways that you can increase your company’s revenue. While many methods (such as SEO-optimized blog posts) don’t have a direct cost, there are some that require an investment in order to get started. Pay-per-click (PPC) advertising is one of the efficient ways […]

It doesn’t take more than a few seconds to see how important ranking high on Google is for an online business. Without proper SEO and the resulting page ranks, nobody will know your site exists. You won’t get traffic and therefore no sales or communication with consumers. Don’t know how to get your website on […]

WHAT IS SEO? Search Engine Optimization SEO is the process of optimizing your website, using specific ranking factors, to gain visibility in organic (free) search engine results.  When developing a digital marketing strategy and plan, marketing managers must take SEO into account. Building a strategy and task list around these specific ranking factors isn’t easy because […]

50% of all businesses fail within 5 years according to the (SMB). They fail due to lack of capital, no website, no social media presence, and lack of planning and poor management. We offer 50% off your one month services when you refer a client. If you are not a client and simply refer us […]

If you’re running a local or small business, it’s important that you understand SEO and lead generation. What SEO and Lead Generation mean SEO stands for Search Engine Optimization, and in today’s tech-centric world, proper SEO is more important than ever for getting discovered. Lead generation simply refers to creating “leads”, or potential customers, for […]

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]