If done right, proper content marketing can push you up the ranks. But before you can do that, you first need to understand content marketing metrics.
It’s no surprise that content marketing is an essential form of digital marketing. It’s a strategy that allows you to create the gist of posts to attract visitors to your site and build your brand.
You need to focus on effective content that is valuable, consistent, and relevant. Read on to know the best content marketing metrics to track:
Online traffic is the most important metric to examine. It helps you determine the number of people who visit your website. It also tells you where your traffic comes from and which channels were most effective.
Online traffic has four primary sources.
Direct Traffic – Clicking your link or typing it into the search bar.
Organic Traffic – Platform ranking based on relevant keywords and phrases.
Social Traffic – Your social media presence.
Referral – Off-site content and guest posting.
Of these, organic traffic is often considered the most important. It showcases how many people found your site by merely searching relevant keywords on Google.
If you use your website as a sales tool, your goal would be to complete a transaction. Conversion metrics allow you to track your average revenue. Tracking your conversion rates shows you which pages and channels garner the most revenue.
But for some websites, conversion doesn’t always depend on sales. It can be metrics involving social shares or community engagement. A subscription can also count as a conversion.
This metric shows you how much of your audience engage with your website. Do they click on links and share them? Tracking community engagement gives you an idea of how much time people spend on your site.
It shows you how many pages your readers visit each session. Shares are a powerful tool that says you have strong community engagement.
Search Engine Optimization Performance
There are over 1.5 billion websites available on the World Wide Web. Less than 200 million of them are active. But how do you compete with all of them?
As a website, your goal should be to hit the first page. Google uses an algorithm that pushes relevant results to the top. For your site to perform well on search engines, you need to perfect your SEO strategy.
Your SEO determines how relevant your page is depending on a user’s search. We’re here to walk you through it if you need more help on SEO performance.
Tracking authority isn’t easy, but it’s just as important as the other content marketing metrics listed above. It focuses on giving a message that will tie potential users down to your brand.
High authority means that your audience trusts your brand. It can help improve SEO, gain more traffic, and improve your conversion rate. A great way to start raising authority is by talking to your audience.
Don’t just respond to their questions. Determine what kind of products they’re looking for and what they value. Make an effort to connect with your target audience.
Keep Track of These Content Marketing Metrics!
Understanding content marketing metrics is the first step to creating compelling content. Of course, don’t hesitate to call the experts to aid you along the way.
We at Corberry Digital provide guides and services to help your website reach top results. Contact us now, and grow your business!
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
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ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.