A test will run until it reaches statistical confidence. In some cases it is never reached and the test is stopped early. A test should run for at least 7 days. Most tests run for 4-6 weeks before they conclude. There are often a series of tests over time. Although one test can be done, it is more common to run tests for 3 to 6 months. Many companies never stop testing each section of the conversion funnel (home page, category page, product, page, checkout process, landing pages, emails).
There are a number of factors that determine what will cause a test to conclude. In general you will need at least 500 unique visitors to a particular page per month to test, the more the better. The maximum number of users under test is 10k per month for this plan. If the page has more than 10k users there maybe additional fees or we throttle the traffic for the test.
We will take your ideas plus our own ideas from years of testing experience.
In most cases, we can make the changes through the testing system and you will not have to do any creative or coding until there is a winning result. A piece of code will have to be added to the site for testing. Once a new design is proven to create a conversion lift, then you will have to make the changes to the site or page. In some complex test cases custom coding maybe required. This will be discussed in advance and a custom quote maybe required.
One page is tested at one time. Multiple elements on the page will be tested. If there is enough traffic, multiple variations will be tested at once. A series of tests are made over months of time on one page.
No, it is impossible to guarantee results because there are too many variables. The test result is statistically accurate for that time period and traffic. For example, a test of a consumer product page during December will have a different conversion rate than in August. With that being said, the amount of lift usually changes over time, not the fact that it is still a positive lift in conversion rate.
A substantial four page report will be provided at the end of the test on the duplicate web page. The report has the hypothesis, screen shots of the variations, the data, and recommendations for the web designer to make to the site or landing page.
Once the product is activated our team will meet with you within three business days to start the project.
We have written a Conversion Optimization eBook which is updated on a regular basis.
Yes! We will support you with any questions you have.
This product is not restricted by country and the work is complete in English.