+2.75 Million Organic Traffic Growth For eFaucets Plumbing
Increasing 1.6 million organic visitors through a revamped content strategy and execution plan
Increase organic traffic to balance out the high cost of paid search traffic.
Onsite content strategy along with backlinks and articles on Niche high DA websites.
The site before being acquired by Hajoca Corp was receiving 228,030 monthly visitors driving high ticket organic sales.
Linking to Website
Ranking in Google
Digital Strategies for Plumbing Companies
We developed an SEO plan to first attack the technical SEO or the website. This included the internal faceted search application to prevent it from displaying an infinite amount of variations into the Google index and limiting it to parent product variations. We the assembled a team of SEO experts to manage the project along with high powered software to build a roadmap against industry giants. With a team of writers we began creating meaningful content to fatten up the site with content matching the search intent of users on Google.
Once with site had more valuable content, we began interlinking it throughout the site to increase findability and indexation. We then hired a team of backlink strategists, analysts and link negotiators to go out and find the perfect guest post sites to partner with.
This included high domain authority design sites like Oprah.com’s Steal This Kitchen: Easy Upgrades That Make a Major Impact and designer Emily Henderson’s blog velindas-makeover-takeover-small-kitchen-ideas.
In the first few months, the efforts compounded as the content grew and links started to build at the rate of 13% per month. Over the course of 9 months, the traffic became meaningful. As the catalog of blogs thickened into a full blown magazine of content, then the keywords indexed in Google rapidily increased. When the high domain authority backlinks started to compound, then the rankings climbed and traffic started to surge on the focus pages. The site doubled in organic traffic to 228,030 visitors. Organic keywords floating in the Google index expanded to a whopping 111,310 keywords. The domain authority of the website surged to a 67 out of 100. The combination of onsite and offsite SEO efforts then jetted the visiting traffic to 2.7 million annual visitors.
While PPC spend was typically $1.25 per click, organic traffic become free after the initial investment to build it out. It was evergreen and would continue to produce. Even if you only converted 2% of that traffic at an avg ticket of $385, that would be $20 Million in revenue conservatively. Imagine how that would impact your business?
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