When it comes to Facebook Ads, there are plenty of best practices and pitfalls to watch out for. With so much information available and various opinions on which strategies work best, it can be tricky to know where to begin
Understanding How People Search: What’s User Intent?
User intent helps online business owners understand more about their target audience. When you understand your target audience, you can tailor your services based on their preferences.
A Complete Guide to Optimize Google Ads in 2022
We’ll show you how to avoid wasting money on irrelevant keywords and optimize the Google Ads structure with stellar results in mind.
What Is SXO and How Do You Optimize For It?
It You have probably heard of Search Engine Optimization, or SEO, before. It has been a key element in establishing an online presence, especially with Google's recent updates. It is the process of incorporating multiple strategies to make it easier for search...
How to Set Up and Track PPC KPIs?
When you identify the KPIs you need for your PPC campaigns, you have to remember that they are not exclusive metrics. A lot of them work together, like puzzle pieces. You need to put together the pieces to have a bigger and better picture. This helps you get a full...
ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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