E-commerce PPC management has seen several evolutions over the past few years, and the changes will continue in 2022. To stay up-to-date, you need to be aware of all the latest developments and trends that come into play in this field every year.
The Top 5 Benefits of Programmatic Advertising in 2022
Advertisement is an important factor for all businesses. The primary objective of advertising is to show your target audience that you are offering products and services they need. According to Statista, the largest advertising market is the United States of America,...
PPC for Contractors: A Quick Guide
If you’re a contractor looking for a way to advertise your business online, you’ve come to the right place. Pay-Per-Click or PPC is a great way to attract traffic to your website and introduce your services to new people.
The Complete Guide for a Successful PPC Bid Strategy
The PPC bid strategy is one of the most complicated phases of PPC marketing. The first step before considering your strategy is to set a clear goal to make the best use of your PPC budget.
What Is Frequency Capping in Google Ads?
However, as there are thousands of ads being run on this platform, how do you make sure that a user doesn’t get bombarded with the same ads? This is where frequency capping in Google Ads comes in.
ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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