The PPC bid strategy is one of the most complicated phases of PPC marketing. The first step before considering your strategy is to set a clear goal to make the best use of your PPC budget.
However, as there are thousands of ads being run on this platform, how do you make sure that a user doesn’t get bombarded with the same ads? This is where frequency capping in Google Ads comes in.
When it comes to Facebook Ads, there are plenty of best practices and pitfalls to watch out for. With so much information available and various opinions on which strategies work best, it can be tricky to know where to begin
User intent helps online business owners understand more about their target audience. When you understand your target audience, you can tailor your services based on their preferences.
We’ll show you how to avoid wasting money on irrelevant keywords and optimize the Google Ads structure with stellar results in mind.
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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