Social media and SEO go hand in hand when trying to grow your audience. SEO, short for search engine optimization, is a keyword strategy-based inbound marketing tactic that draws potential customers to your site, organically. SEO is what makes your website appear on the front page of search engines like Google.
Social marketing is a $17 billion dollar industry in the U.S. While SEO is not directly linked to social media, social content can be used to increase your SEO marketing, which will boost your chances of being seen.
Social media marketing and SEO are not mutually exclusive. A business today needs both just to survive. Keep reading below to learn how you can harness the power of social media and SEO not just to survive, but to thrive.
Improve Search Rankings
You’d be surprised how many businesses forget to link their website on socials. Make sure your website link is working and easily visible across all of your social channels. While social media doesn’t directly impact SEO, more traffic and time on your website means higher search rankings.
Related Article: Getting More Followers: Understanding the importance of social media marketing
Choose SEO-Friendly Social Media
The most important factor when determining which social apps to be on is determining where your target customer hangs out. If your audience is older, don’t waste your time on Snapchat.
Once you’ve narrowed that down, now look to these SEO-friendly apps. We’ll briefly list the unique SEO friendly feature of each of these apps:
- LinkedIn: Algorithm works to boost your content on searches
- Medium: Blogging here, where there is already a 154M audience, can get traction for your company website’s blog
- Facebook: Google indexes the Facebook platform for SEO
- Twitter: Links and keywords that have high engagement can boost SEO
- Pinterest: Doubles as a search engine and social platform
- Quora: Users come here with questions, let your company be the one with answers
Related Article: 5 Proven Social Media Marketing Tips
The followers on social media can become subscribers to your newsletter and vice versa. Make sure as a company you are sharing your website blogs on your social media. Make sure your social icons are easily accessible on your website.
Make it easy for content to be shared as well. Included sharing icons on your website so users can easily pin products, or repost images. Even if they aren’t customers, the more your content is circulating, the more trust you’ll build and the larger your audience will be.
Related Article: 10 Factors to Consider Before Hiring SEO Companies
Social Media and SEO in Action
Search engines are now accounting for social presence. Social media apps are accounting for point-of-sale functions. There are so many touchpoints for attracting potential customers.
It is important to optimize your social media and SEO to build trust. In a post-pandemic world, customers need about 18 touchpoints before converting into a sale. Make sure they can find your content at the right place and time.
Keep your social media and SEO current and attractive. If you feel like you’re doing all of this and still not getting results, contact us for a free marketing audit!