Social media is one of the most powerful digital marketing tools, with over 3.5 billion social media users worldwide. Aside from connecting with friends, people go to social media to discover new brands, connect with their favorite businesses, and learn new things.
If you own a business and don’t use social media to sell your products, you might be missing out on some golden opportunities.
Keep reading to discover 5 effective social media marketing tips you can apply today to reach a wide audience and grow your customer base.
1. Create a Specific Strategy for Each Social Media Platform
In social media marketing, one size does not fit all. In other words, you can’t and shouldn’t use one strategy for all your social media networks. This is because each platform has a different audience and different algorithms.
For example, Instagram is a highly visual platform so text-based posts might not perform as well as they do on Facebook. LinkedIn is a professional network, so you shouldn’t put the same images you use on Instagram or TikTok.
Have a separate strategy for each platform that’ll have a separate purpose and goals to achieve.
2. Do Not Buy Followers
Though followers are the bread and butter of a business, buying fake followers to grow your subscriber base is not only unethical, it’s also illegal. At the same time, social media algorithms work based on engagement, and fake followers and bots do not engage with a post in a real way.
Finally, the goal of your social media profiles is to gain real followers who will turn into buying customers. Fake followers can’t buy from you.
Your business is a separate entity, but unless you humanize it, people won’t be able to connect with it. Show the people behind your brand, post behind-the-scenes photos and videos, tell stories, and make your brand accessible.
Avoid constantly selling to your audience and instead show them you care about their needs, requests, and comments. This is how they start to trust you and later on buy from you.
4. Post Consistently
To be noticed on social media, you need to post consistently, i.e. at least once a day, every day of the week. This will help you get more followers and the algorithms will boost your posts to be visible to more people.
By posting regularly, your followers will get to know your brand, interact with it daily, and connect with it on a deeper level. This is how you show your customers that you’re there for them.
5. Use Social Media Analytics To Your Advantage
To truly see what your customers and followers like and dislike, you need to look into your analytics. You’ll see which posts performed best, which had the most shares and likes, and which posts you should avoid in the future.
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
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ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.