How to Maximize Your ROI with PPC Automation in 2022

by | Sep 20, 2022 | Digital Advertising, eCommerce Marketing, Local Advertising, Paid Search, Uncategorized

How to Maximize Your ROI with PPC Automation

Google Ads is a PPC Automation tool that many marketers use to advertise their products and services on the internet. It’s a form of advertising known as pay-per-click (PPC), and it’s one of the most popular methods for reaching potential customers online. 

The problem is that there are so many different ways you can use AdWords’ features, which makes it difficult to determine which ones will bring in the most results for your budget. However, with PPC automation software, you can optimize every aspect of your campaign so that you get more out of each dollar spent. 

Pay-per-click automation is impactful for businesses interested in reaching the right customers at the right time. This article explains PPC automation, how it works, and why you should consider using it in your business.

What is PPC Automation?

PPC automation is the process of automating repetitive and time-consuming tasks in PPC. It can happen through software, APIs, or web services.

The most common benefit of using PPC automation is that it helps you to focus on the most important tasks while leaving other things like data entry to bots or other software tools that have been built for this purpose.

How Does PPC Automation Help with ROI?

PPC automation helps you save time. With PPC automation, you can focus on the most important tasks and get more done in less time. 

For example, if you run a campaign that’s not performing well, it might take hours or days for your ads to start performing at their best again. Instead of spending this valuable time manually analyzing data and making adjustments before moving on to other campaigns that need attention, PPC automation allows you to quickly adjust your keywords and bids, so those ads start working properly again, saving both money and precious time. 

Methods to Maximize Your ROI with PPC Automation

PPC automation tools can help you find new ways to get more out of your search budgets. For example, if you have a large budget and are hitting all of your goals already, then automation will report on ways to expand your campaigns further. PPC software will look for additional keywords, advertisements, and landing page suggestions that may improve your performance further.

The best PPC automation tools will also help with keyword research and competitive analysis so that it’s easier for you to choose the right keywords for each campaign and reuse them in future campaigns.

By properly following a few methods with PPC automation, you can easily increase your return on investment.  

Methods to Maximize Your ROI with PPC Automation
  • Seasonality
  • Dayparting
  • Smart bidding 
  • Different landing pages for different campaigns 
  • Bid adjustments based on devices
  • Ad copy variations based on A/B testing 
  • Automate your keyword process 
  • Automate optimization ideas

Seasonality

Seasonality is the time of year when people are more likely to search for your product or service. This can happen according to a geographic location, a time of year, or even an event such as a holiday. Seasonal keyword research helps you identify what happens over the course of your customer’s life cycle and how these events affect search volumes.

For example: if you sell shoes and people tend to buy them in the winter months (e.g., December-February), then it would make sense that those searches would occur around those times. This information will help you optimize campaigns based on seasonal trends, so they don’t waste money reaching users who aren’t interested in buying anything from your company at any given moment in time and getting paid handsomely while doing so!

Dayparting

Dayparting is a process where you bid differently on different days of the week. This helps you to maximize your ROI by optimizing bids in a way that you get the most value out of your budget.

A particular ad is better for targeting people who are online at certain times of the day, such as early morning or evening. You can also use this strategy to target keywords that are more popular on certain days of the week (for example, Monday morning), and specific events (like New Year’s Day).

Smart Bidding

When you’re looking to optimize your PPC campaigns, one of the best ways to do that is by automating bid adjustments. Bid adjustments make sure that your ads are running at the right time and place and on the right device. They also allow you to adjust them based on ad testing data or seasonality, all while maintaining a high level of control over your budget.

You can set up smart bidding settings across multiple devices, browsers, and networks so that they work reliably everywhere, such as mobile devices (including tablets), desktop computers, tablet PCs, and TV screens. 

Different Landing Pages for Different Campaigns

In some cases, you will want to run two campaigns simultaneously: one for mobile advertising and another for desktop or laptop web traffic. In other cases, there may be no difference between these types of campaigns as they could both run on a single page within your website (like when someone clicks through from Facebook). It’s important that you’re able to track which type(s) of traffic came from which source, so you know where changes must happen if necessary.

Bid Adjustments Based on Devices

Bid adjustments must be done by device, browser, and network.

Device: You can adjust the bid for a particular device (e.g., desktops, tablets, and mobiles).

Browser: You can also set different bids for mobile and desktop browsers.

Network: You can set different bids for different networks (e.g., cellular vs. Wi-Fi).

Ad Copy Variations Based on A/B Testing

Another effective way to maximize your ROI is by using ad copy variations based on ad testing. This strategy allows you to create different versions of your ads, test them and see which one gets the best performance. 

For example, you can create a few different versions of an ad that include unique content (for example, adding a link) or image changes (changing the background).

From there, test each version with different keywords and landing pages. See what performs better for each keyword or landing page type.

Increase or decrease bids for each variation until it reaches its optimal level for conversion rate optimization (CRO).

Automate Your Keyword Process

Automation can help you save time. Automating the process of adding keywords or pausing keywords or changing the bids, or writing ads can help reduce the time spent on PPC campaign management processes. You, as a marketer, could then spend your time coming up with new strategies that can improve your ROI.

Automate Optimization Ideas

Automate creative and optimization ideas in order to suggest new ways to get more out of your search budgets. For example, if you have a large budget, but you’re hitting all of your goals already, then automation will report on ways to expand your campaigns further. PPC software will look for additional keywords, advertisements, and landing page suggestions that may improve your performance further.

Related Article: How Does PPC Work? A Step by Step to Your First PPC Campaign

Conclusion

Automation is a great way to maximize your ROI, but it does require some planning and forethought. You’ll need to set up your automation software correctly so that it can effectively collect data from multiple sources and then send it back to you in an organized fashion. 

Once you set up the system properly and you’ve given some thought as far as what type of information you want from your PPC campaign manager (i.e., how many keywords? How many ad variations should I use?), then there’s no reason why automation won’t work for you. 

Frequently Asked Questions

How does PPC automation help with ROI?

PPC automation helps with saving your time and money, reaching your target audience, and automating your campaigns, thereby leading a way to increase the return on investment. 

How much do PPC tools cost?

PPC automation tools and software are available at a range of prices, from free to hundreds of dollars per month. It’s important to choose the right tool for your needs and budget, but it’s also worth remembering that there are advantages to using an automated system over manual bidding strategies.

How does PPC automation benefit your business?

PPC automation is a powerful tool. It can help you get more from your advertising spend, drive better results, and improve ROI for your business. As machines get smarter and more efficient, pay-per-click advertising on Google and Bing is becoming even more impactful for businesses interested in reaching the right customers at the right time.

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ABOUT | THE AUTHOR

Michael J Fox, CEO

Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.

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