The Internet is by far one of the most powerful tools that business owners can take advantage of. After all, it’s even possible to run an entire company from your smartphone.
Marketing to your audience through email can be a cost-effective endeavor that allows you to easily hit the metrics you’re after. However, not everyone knows how to go about it.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about email marketing tips.
Automate When You Can
As you may expect, automation will drastically reduce the amount of time that you spend sending out emails to your audience. This will become increasingly true as your email list grows.
Not only will you be able to free up your employees’ schedules and reduce their total responsibilities, but you’ll also be able to take advantage of situations that you otherwise wouldn’t be aware of.
For example, having an automated email sent to a customer who hasn’t interacted with your brand within a certain time period could be what keeps them involved with your company.
Personalization Is Key
Let’s face it— people love to make purchases, but nobody loves to be sold something.
If your email’s tone comes off as a massive advertisement, you likely won’t make as many conversions as you’d like to. Instead, include touches of personalization like:
Mentioning the client by name
Providing them with offers based on their past interactions with your brand
Sending emails during a time they’re likely to open them
So, be sure not to neglect this obligation when it comes to email marketing.
Some headlines work better than others. Similarly, some tones work better for emails than others, too.
A great way to test which one is optimal is to segment your audience into multiple groups and send a different type of email to each one. As long as you’ve narrowed down your target demographic, the results should accurately convey how your emails should be written.
Provide a Way Out
For those who no longer want to receive emails from a particular brand, having no way to unsubscribe can easily lead to great frustration. In some scenarios, they may actually go out of their way to not interact with your brand in the future.
Instead, make your opt-out process quick and easy. Additionally, you can automate emails to customers who haven’t engaged with you recently and ask them if they’d still like to continue receiving emails from your company.
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
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ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.