It You have probably heard of Search Engine Optimization, or SEO, before. It has been a key element in establishing an online presence, especially with Google's recent updates. It is the process of incorporating multiple strategies to make it easier for search...
When you identify the KPIs you need for your PPC campaigns, you have to remember that they are not exclusive metrics. A lot of them work together, like puzzle pieces. You need to put together the pieces to have a bigger and better picture. This helps you get a full...
A zero click search has its own significance to search engines and users. This article will explain a zero click search, its benefits, and a few examples to understand them better.
This new type of advertisement campaign allows stakeholders to generate leads through an automated process and aims to improve conversions. The process itself is made for minimum effort with the automation of bidding on keywords, and even scheduling ads based on your...
When it comes to measuring the success of your advertising campaigns, there are various metrics that you need to keep track of. For spending, however, ROAS is likely the most important metric.
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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