What if everything you knew about marketing changed overnight and changed the future of digital marketing?
Thanks to COVID-19, this is exactly what happened to marketers all around the world. And while digital marketing is still possible during the pandemic, many worry that the future of digital marketing is a mystery.
No need to panic! We’re here to explore the absolute best digital marketing methods to help your business adapt to these changing times.
Thanks to the global pandemic, many people have been stuck in their homes. They long for something to do, and that’s why interactive content is so popular.
Simple forms of this content include polls and quizzes. Consumers love to take part in these quick activities and then compare their results to others.
Such interactive content works very well with your social media accounts because it allows you to foster a sense of community.
Social media marketing has grown in popularity because it’s kind of an “all in one” solution. It allows you to provide interactive content, link out to your site, and chat one-on-one with your customers.
As you might imagine, the latter is very popular for customers who long for human interaction. And some companies have embraced AI-powered chatbots because it gives the appearance of human interaction no matter how small your staff is.
Providing quality content is more important than ever during COVID-19. By creating content that customers like, comment on, and share, you can leverage your most dedicated fans into an army of brand ambassadors.
The big digital marketing word during COVID-19 is “personalization.” Consumers love content that caters to their unique personalities and interests. And that’s why programmatic advertising is more important than ever.
With this advertising, you can use artificial intelligence to purchase ads that target very specific audiences. This AI cuts down on much of the guesswork while saving you plenty of time and effort.
This approach can also save money, which is one of the reasons it is so popular for companies that might be facing coronavirus-related budget restrictions.
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
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ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 17 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.