Companies spend a lot of time and effort crafting the perfect online presence. Yet, many of them forget one major aspect of marketing.
While creating content and promoting on social media are great, these efforts become meaningless without crafting an online reputation.
Many consumers today depend on online reviews to assess a brand’s credentials. Even a few poor reviews can damage your online reputation irreparably.
So how do you craft a strong online reputation? Once you’ve created it, how do you maintain it?
This guide will show you how to create and maintain your brand’s online reputation.
A search engine remains the primary method for internet users to find brands.
Companies use search engine optimization (SEO) techniques to boost their brand’s ranking on search engine results pages.
But before you do this, your first step is to create a business listing. On a business listing, you’ll list your company’s website, address, and contact information. This simple step gives your company an edge over the competition.
It shows internet users that you take your company’s reputation seriously. Once your brand garners online reviews, these will show up on the business listing.
As a result, it’s imperative to get great reviews as soon as your listing gets published.
The next step is to garner online reviews. You can register your business on online review sites.
Once you start receiving reviews on these websites, make sure you monitor them.
If you see positive reviews, make sure you respond with a “thank you” to the reviewer. You want to thank them for their patronage and for supporting your brand.
It’s also imperative to respond to negative reviews. In fact, these are the ones that often get read in detail.
Even if you have mostly positive reviews, a few negative reviews can deter potential customers.
When you respond to negative reviews, your first step should be to apologize to the customer.
Let them know that you respect their opinion and that you’ll work on giving them a better experience in the future.
There are certain instances when a negative review might be libel. If you feel this is the case, you should consult an attorney.
There’s also the possibility that trolls leave negative reviews for no reason. Their goal is to hurt your brand and its online reputation. Don’t respond to these and contact the review website immediately.
Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.
Welcome to Corberry Digital University where millions of professionals turn to learn about innovative marketing strategies.
ABOUT | THE AUTHOR
Michael J Fox, CEO
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.