Don’t Trust the DIY: Why You Need to Hire an SEO Expert for Your Business

Launched a new website for your business? 

That’s great, but the next step to finding success is to get started with SEO. Without it, no one will find your site and those who do might not trust it. That said, don’t DIY your way through it. Hire an SEO expert instead.

Not sold yet on the benefits of hiring a search engine optimization consultant? Not sure if it’s worth the investment? Worry no further because we’ve got a list below detailing why you need to get an expert soon.

1. Knowledge and Skills

The biggest reason why you should hire an SEO expert instead of going down the DIY route is the fact they have the knowledge and skills to get the job done right. Keep in mind, these people conduct SEO daily for multiple clients, and have been at it for months or years. Many SEO consultants have certificates proving they underwent training to get as good as they are now.

Yes, you can Google most of the SEO methods and strategies trending today but you won’t have the experience that comes with the job.

2. SEO Tools

Experience isn’t the only advantage that experts have over DIY SEO. They also have the right tools. 

Take a moment to search for the best SEO tools on Google. It won’t take long for you to get overwhelmed. There might be lists upon lists of options. 

How will you know which ones to use? Which ones are worth your time, money, and effort? 

Though there are some tools available for free, the best ones often cost money. Experts already have these tools.  If you don’t hire SEO professionals, you’ll have to do some costly trial and error with different tools until you find the right ones.

3. Having an Outside Opinion

Did you know one of the main reasons most businesses fail is a lack of management and planning? To improve both areas, you shouldn’t fear getting an outside opinion, especially when it comes to aspects as crucial as SEO. 

Hiring an expert allows you to get a professional audit and strategy recommendation. If you DIY your SEO, you have nothing else to go on but your untested conclusions. 

4. SEO Consumes Time

When compared to something like influencer marketing or a PPC campaign, SEO takes a long time before you see results. It could take weeks before your blog posts boost traffic to your site or before you see your landing pages attract more subscriptions. It could take months before you have enough content to encourage other sites to start backlinking to yours. 

If you do it on your own, you’ll have to cut your time to work on your SEO campaign. This means less time improving your business and your products or services. By hiring experts, you get to proceed with your business normally and without much interruption. 

Related Article: What is SEO / Search Engine Optimization?

5. The Algorithm Changes

Google isn’t constant. The people behind the search engine giant release new updates to the algorithm regularly. There have been major updates since 2003 and it doesn’t look like Google will slow down anytime soon.

Doing SEO by yourself runs the risk of performing outdated strategies. What worked before might not work today. All it takes is a single update to turn a previously great SEO strategy into an act that could penalize your pages.

SEO experts, of course, stay updated. It’s part of their job, after all. They know about algorithm changes as they occur and quickly adapt their strategies to make sure they stay on top of the competition.

6. Consequences of Failure

We’ve established that the tools for SEO cost a bit and that it takes a long time to see results. Imagine if you did SEO by yourself for 6 months only to discover you did it wrong. This means you wasted 6 months of time, money, and effort that you won’t get back.

Now imagine a worse situation — without an outside opinion, you could’ve committed to a blackhat SEO tactic unintentionally. You’re likely unaware of the consequences. This could lead to penalties and your site getting blacklisted. No one will want to backlink to your pages anymore. 

With an expert, you can avoid these consequences. 

7. Burden of Liability

Of course, even experts make mistakes. The good news is that the responsibility and liability no longer rest on your shoulders. If they wasted 6 months-worth of SEO work, they’ll have to pay you back and rework everything from the beginning. 

If you went the DIY route, the weight of liability comes crashing down on you. You’ll have to do it all over again with no hope of recovering the money you spent from your previous attempt. This is why hiring experts is the more affordable option. Not only do they have the tools at the ready, but they also get the job done quickly and properly.

8. Focus on Your Specialty

Why hire SEO consultant services? Let’s put it this way — if you sell shoes, you likely already poured your time and money to hire other shoe experts, marketing experts, and people to man your warehouse or store. 

Why spend even more money to train a separate SEO department? It takes away from your resources to focus on what you do best: retail. 

By hiring the experts, you no longer have to split your attention and resources. Let them handle the SEO side of things and you can prioritize managing your business.

Hire an SEO Expert Today!

Don’t DIY your SEO campaign. This list showcases 8 reasons why getting an expert is the smarter, more affordable, and more efficient option. If you want your business to succeed and beat the competition, hire an SEO expert now!

That’s where we come in. We can help you get you where you want to be. Feel free to get in touch or check out more of our guides available right here, like this one tackling the importance of good anchor text for your links!

Born in London, UK, Michael J Fox is a digital marketing entrepreneur. He is the founder of Corberry Digital, whilst previously forming and selling other eCommerce companies including eFaucets.com. Fox is a Forbes Contributor and member of the Forbes Agency Council reporting on topics such as SEO and Digital Marketing. Fox has sold more than $500 Million in consumer products online managing a $70 million marketing budget. He enjoys helping small or medium sized businesses grow their revenue.

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ABOUT | THE AUTHOR

Michael J Fox, CEO

Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 17 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.

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