When it comes to Facebook Ads, there are plenty of best practices and pitfalls to watch out for. With so much information available and various opinions on which strategies work best, it can be tricky to know where to begin
We’ll show you how to avoid wasting money on irrelevant keywords and optimize the Google Ads structure with stellar results in mind.
It You have probably heard of Search Engine Optimization, or SEO, before. It has been a key element in establishing an online presence, especially with Google's recent updates. It is the process of incorporating multiple strategies to make it easier for search...
When you identify the KPIs you need for your PPC campaigns, you have to remember that they are not exclusive metrics. A lot of them work together, like puzzle pieces. You need to put together the pieces to have a bigger and better picture. This helps you get a full...
The cost per thousand impressions, or CPM, is a formula that calculates the total ad spend for every thousand impressions on a web page or social media platform. An impression occurs in CPM campaigns whenever an ad successfully reaches the target audience.
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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