With the help of free data visualization tools, you can transform your existing data into something new and refreshing. Data visualization is a powerful tool that helps you tell “the story” of your findings to people who do not have programming experience.
When you identify the KPIs you need for your PPC campaigns, you have to remember that they are not exclusive metrics. A lot of them work together, like puzzle pieces. You need to put together the pieces to have a bigger and better picture. This helps you get a full...
The cost per thousand impressions, or CPM, is a formula that calculates the total ad spend for every thousand impressions on a web page or social media platform. An impression occurs in CPM campaigns whenever an ad successfully reaches the target audience.
There are various ways for Google conversion tracking. Read on our blog to learn about the most efficient and effective ways to track conversions.
When it comes to measuring the success of your advertising campaigns, there are various metrics that you need to keep track of. For spending, however, ROAS is likely the most important metric.
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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