SEO Periodic Table
Our Methodology for Optimization
Content
You must educate with content in order to attract!
In the SEO world, content is still King if you want to rule the top of Google. This includes regularly creating new content articles and blog posts that are relevant and helpful to customers. Title, page and product descriptions, cornerstone service pages and custom landing pages.
The search engine algorithm rewards in-depth & high-quality content while penalizing shallow and low-quality content. Answer user’s questions on your pages and your page may even be displayed as a featured snippet.
Don’t worry, we’ve got you covered! We strategize and implement the approporiate keyword research, multimedia, and quality content to get Google to love you and recommend your site to their customers.
Architecture
Strong Technical SEO site structure equals higher rankings!
First off, your site must be crawlable in order for search engines to index all pages. Next comes Mobile-first design, which means optimizing your content to ram down the bandwidth and screen size of a mobile phone.
Speed is a ranking factor and something web designers leave out of initial builds due to cost and complexity. Parity means that content should match on all devices and duplicate content should be identified with canonical URLS. Make Google happy and they will recommend your site to their customers.
We’ve got you covered! We have Technical SEO’s on staff along with web developers who specialize in mobile & desktop speed optimization and https security to pass the Google Core Vitals standards.
HTML
Maximize rankings with titles, headings and descriptions.
Did you know that most websites are built with blanket titles and descriptions shared across all pages because of budget? This is your chance to clue Google on what every page and image is about.
Every page should have a unique title, heading and description using the focus keyword you want to rank for. Every image needs an ALT Tag description. Content must be stable with no content shifts as pages load. Schema markup is important as you want ratings, pricing, inventory; etc, appearing in organic search results.
We’ve got you covered! We have the proper Technical SEO staff and web developers to ensure you’re optimizing all of these HTML factors to rank higher.
Reputation
EAT – Expertise, Authoritative & Trustworthiness
In a nutshell, dominating SERP is all about making yourself look like the authority in your industry or market. People need to see you as the expert or go-to authority in your niche. Guru’s create this authority all the time and you simply need to follow some of what they do.
Expertise is showing that you have the knowledge to be a thought leader on a given topic. Does your content answer all the questions people are searching for online? Authority is everything from likes, shares and other signals.
Don’t worry, we’ve got you covered! Our crack SEO managers and content writers know how to make you an authority online with content that addresses the questions people are searching for in Google search.
Links
High-quality backlinks boost your authority & rankings!
Of all the elements and ranking factors, this one has beem the cornerstone the longest. Quality backlinks from relevant high-authority websites improves your search rankings.
Quantity is also important because it can be a race among your competitors as to who has the most backlinks to own the top spot. The greater the quantity, the better it will be for your SEO. Anchor text is important. If linking to a kitchen faucet page, then the anchor text should be “kitchen faucet”.
We’ve got you covered! We know how to research and negotiate for the best backlinks from our network of high domain authority sites in your niche.
User
A great user experience keeps people coming back!
There are 5 user factors that impact how you rank. Locality and Country are 2 of them. Simply make sure your site speaks to users in the country or city the reside.
User experience (UX) is about site usibilty, ease of use, and would the customer return. Engagement (Eg) is how long someone stays on your site and interacts with content. Does your site content match search intent (It) of what the users were searching for online.
We’ve got you covered! Our SEO strategists know how to research user intent and create engaging content that visitors are searching for to engage with.
Toxins
Audit and remove potential penalties!
Many older websites have legacy techniques as shortcuts to trick the search engines into higher rankings. In today’s SEO world, search engines are sophisticated and continually update algorithms to supress these Toxins.
Cloaking (Cl) is sending Google crawlers different information than what humans see. Link Schemes (Sc) such as link farms or blog spamming to generate large quanties of fake backlinks is a no no. Keyword stuffing (Sf) is the excessive use of keywords on the page.
Don’t worry, we’ve got you covered! Our SEO strategists and audit tools can identify and remove toxins holding back your website.
Local
The key to appearing in local map packs!
With the Local SEO niche, the key for local businesses showing up in the Local Map Pack is to focus on Location (Lc) and ensure that the 60+ Citations (Ci) or directory listings are all accurate. We recommend using our sync service to manage all citations from one dashboard via our API.
NAP is Name, Address and Phone number which needs to be consistent everywhere it is listed. Google My Business (GMB) needs to be optimized with regular content. Lastly you need to lead the market with Reviews (Rv). A review management tool app is important to solicit and respond to reviews.
We’ve got you covered! We provide all of the apps and tools to manage your citations, reviews and GMB profile to dominate the local map pack.
News & Publishing
Optimizing your site to show in Top Stories is a goldmine!
The News and Publishing niche is a unique opportunity for these kinds of sites. A Publishing site produces a large about of content so Archives (Av) are critical. News sites benefit from Top Stories (Tc) and Discover (Dc). Optimizing to be in Top Stories can be a goldmine of organic traffic.
Another critical element to show in this feature is Image Required (Ir) so that each URL appears with a featured image in SERP. Flexible Sampling (Fs) lead-ins are important for news sites. Offer free articles or metering if your content is gated behind a paid subscription.
We’ve got you covered! We know how to structure your content so that it gets picked up in publishing platforms like Google News and Google Discover.
eCommerce
Boost Click-Thru Rates and ROI with product specific SEO!
The last niche is ecommerce for sites selling products. Product Descriptions (Pd) need to be detailed. Product Architecture (At) needs to be inuitive so that shoppers can easily navigate product categories or menus and search filters.
URL structure (URL) needs to be easy to read and identify where the customer is on the site. You need to manage your products in Google Merchant Center (Mc) to properly display in Google search. Structured data (Sd) needs to be optimized to pass reviews, price, availability and offers to Google.
We’ve got you covered! We are ecommerce veterans having managed hundreds of thousnads of products in Google Merchant Center.
SEO Reporting to Measure ROI
Our dashboard lets you view your ranking progress.
Our work and progress is very transparent and every SEO campaign gets a thorough dashboard tied to your results on the search engines via our API. With Corberry, every valuable piece of content and backlinking can be verified and inspected. The dashboard shows your Domain Authority, backlinks, number of keywords ranking, traffic count and value of that traffic if you had to buy it on Google.
While other link building agencies just sell you batches of links, you will be able to see that we only obtain high quality backlinks with a Domain Authority (DA) of 40+. You will be able to measure your website against the competition and watch your account catch up and accelerate past them.
Want To Know What We Can Do For You?
Let’s discuss how we can take your SEO to the next level.