SEO Services for HVAC Contractors

Generating inbound leads by ranking first in Google’s organic listings.

Generating inbound leads by ranking first in Google’s organic listings.

As an HVAC contractor, offering ac repair and HVAC services, you operate in one of the most competitive industries in the Google universe.

Not only are there new HVAC companies popping up by the day, but there are entrenched market leaders willing to spend whatever it takes to suppress your visibility.

There are a number of ways your heating and cooling company can get visibility and generate new leads – digital marketing, video marketing, TikTok, billboards, content marketing, advertising…

But the truth is, only one digital marketing strategy stands head and shoulders above the rest for competitive HVAC companies– search engine marketing.

Within search engines, there are two traditional approaches:

• Paid advertising (PPC Ads)
• Search Engine Optimization (SEO)

You’ve probably tried both PPC and SEO before, and neither worked.

It was expensive, slow and did not produce enough new jobs to justify the spend.

Local search marketing changes almost daily – if you (or your agency) are not in tune with these changes, you’re guaranteed to fail.

But if you modernize your SEO strategy with the below HVAC SEO tips, you can double, triple, or even quadruple your inbound leads, guaranteed.

Is SEO for HVAC Companies Viable?

There’s nothing more powerful than ranking first in Google local search results for relevant target keywords through search engine optimization.

It’s putting your HVAC company directly in front of people seeking HVAC services.

This is especially powerful for a local HVAC contractor. Our data shows that prospects seeking an HVAC contractor don’t care about price, they care about results – how quick can someone fix my home comfort and do a great job?

The challenge with HVAC SEO is finding a SEO strategy that actually delivers results. You can spend a lot of money with an agency and walk away with nothing.

The “Cohesive Approach” to SEO for HVAC Companies

For 10+ years, CORBERRY has been helping HVAC companies generate website traffic and leads from Search Engine Optimization (SEO) as a top HVAC SEO agency.

We take a modern approach to HVAC SEO campaigns by simultaneously focusing on multiple parts of Google (aka a “cohesive” approach).

For example, when you search for HVAC services like “AC repair near me” or “heating repair Milwaukee WI” you will see multiple types of results.

• PPC Ads
• Local Service ADS
• Reddit results
• Local Maps Pack
• Traditional SEO results

Most HVAC companies don’t get results because their strategy focuses on only one area of search, which doesn’t cast a wide enough net to grab attention.

To get meaningful results, you need to show up in multiple areas of Google.

Our “Cohesive” strategy targets both paid and organic search results, which can effectively optimize not just to drive leads but high-ticket jobs.

Does This Approach to SEO Really Work?

We get it – you don’t trust SEO agencies. As an HVAC contractor, you’re used to getting overpromised and under-delivered when it comes to HVAC SEO.

Here are a few case studies from HVAC companies who are getting more leads because of our HVAC SEO services.

Quality Heating, Cooling, Plumbing & Electric

https://www.quality-wi.com/

Milwaukee based HVAC contractor

Inbound phone calls increased 618% over a 6 month period

Northland Heating & Cooling

• https://hvacnorthland.com/
• Columbus, OH based HVAC contractor
• Inbound phone calls increased from 46 to 58 over 3 month period

How We Can Help Your HVAC Company

HVAC SEO is by far the best lead acquisition strategy that an HVAC contractor can deploy. There’s simply nothing more powerful than showing up at the top of Google when potential home owners are searching for you.

While Local Service Ads and Google Ads show up at the top of the Search Engine Results Page (SERP), most people these days are savvy enough to know that those are paid placements and will purposely skip over the ads section and go to what they consider to be the most trustworthy, unbiased and earned placements – i.e., the organic results.

• Get more website traffic and leads (that grow over time) – Google Ads can be a great traffic source, but local SEO HVAC keywords are expensive, and you must continue to spend a nice chunk of change every month in order to keep the leads flowing. HVAC SEO, on the other hand, is website traffic that you don’t have to pay for. Of course, you do need to invest in the right resources to get to the top of Google, but once you’ve earned that spot, Google is essentially feeding you free website traffic and potential leads 24/7.
• Build trust and authority in your market – Google Organic is generally perceived as more trustworthy and authentic by users because it isn’t “pay to play”. The Google Business Profile section legitimizes your business because it shows your online reviews, pictures, and hours of operation. A Google Business Profile also makes it easy for people to call or message you directly from the SERP without having to click through to your site.
• Generate a positive ROI on your total investment – While HVAC SEO can be highly competitive, it’s less expensive than Pay-Per-Click (PPC) in the long run. The big HVAC companies have a seemingly bottomless budget to throw at Ads, which drives up the costs. With HVAC SEO, you don’t have to outspend the big home service companies to beat them, you just have to have a better plan of attack for SEO. We often see cases where the top pages ranking in organic search results have little SEO optimized content, no backlinks, haven’t been updated in years, etc. This opens the door for you to capitalize and overtake competitors.

How Our “Cohesive” Approach to HVAC SEO Works

Our “cohesive” SEO strategy, as a leading HVAC SEO company, is designed to maximize visibility and rankings in your local market.

Most agencies fail to deliver SEO success because their SEO services only focus on a few parts of the search engine result pages. Instead, we attack every single opportunity to make sure your HVAC SEO performance generates quality leads and new potential customers:

Technical website review and optimizations

Google wants to rank a HVAC website that’s easy to understand – that means the technical SEO elements of your HVAC website pages need to be on point. Here are a few items we look at and fix for you:

• Website Speed: Fast loading times are essential for a good user experience and can also affect rankings. Optimizing images, leveraging browser caching, and minimizing code can help speed up a site.
• Mobile-Optimization: With the increasing use of mobile devices, having a mobile-responsive website is critical. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.
• Clean and Structured Code: Well-organized HTML and CSS in your HVAC website design make it easier for search engines to crawl and understand the content of your HVAC website. The use of proper heading tags (H1, H2, etc.) and semantic HTML is recommended.
• Structured Data Markup: Also known as schema markup, this is a code that you put on your HVAC website to help search engines return more informative results for users. It can enhance your search listings in several ways (like providing reviews, events, etc.).
• Broken Links and Redirects: Having too many broken links on a site can be a signal of a neglected or abandoned site. Proper use of 301 redirects helps transfer the link equity to the new URL.
• Page Titles and Meta Descriptions: Unique and descriptive page titles and meta descriptions, known as on page SEO, are crucial as they appear in search results. They should accurately reflect the content of the page and include the main relevant keywords. This is why keyword research is so important.

Local SEO optimizations

In order to rank in the local “Maps pack”, there are additional optimizations that we need to do:

• Google Business Profile (GBP) Optimization: Claiming and optimizing your Google Business Profile listing is essential. This, off page SEO, includes ensuring your business name, address, and phone number (NAP) are consistent across the web, adding a detailed description, operating hours, and photos.
• Local Business Schema Markup: Implementing structured data (schema markup) for local businesses helps search engines understand your business’s local relevance. This can include information like your business’s physical location, contact information, and business type.
• Online Reviews and Ratings: Encourage customers to leave reviews on your Google Business profile and other relevant platforms. Responding to online reviews, both positive and negative, can also improve your off site SEO visibility and appeal to potential customers.
• Local Link Building: Building links from local businesses, directories, and events can strengthen your local presence. These local backlinks, known as off page SEO, signal to search engines that your HVAC website is relevant and authoritative in your local area.
• Localized Content: Create content that speaks to local audiences, like blog posts about local events, news, or activities. This not only helps with HVAC SEO but also establishes your HVAC business as part of the community.

Content creation & publishing

Every successful HVAC SEO campaign starts with our proprietary Website Quality Audit. This audit gives us all of the information we need about the condition of the existing website, what areas have the most potential, and where there are quality issues or errors that need to be addressed.

Our team uses this report to conduct the following:

• Keyword Research Process: It’s important to conduct keyword research to match the best local HVAC keywords that homeowners are searching for. We have an extensive database of local SEO keywords that we know are relevant and important to HVAC companies. All we need is to establish what types of jobs you want to handle and what locations you service.
• On page SEO Optimization: We take an inventory of all the existing web pages on the site. From there, we update/augment metas, headings, content, and structured data for the web pages that are important for HVAC SEO. This includes city + service pages critical to local SEO strategy.
• New Page Creation: Once we optimize all of the existing web pages, we go back and create all of the pages missing from the website in order to obtain our SEO prominence. This form of on page SEO includes service area pages, service pages, and blog posts.

Link acquisition from high authority HVAC domains

Links play a pivotal role in HVAC SEO as they serve as a “vote” from external websites to your legitimacy and trustworthiness, which is a big ranking factor in search engine algorithms.

For local SEO, we emphasize acquiring high-quality, locally relevant links that signal to search engines your business’s strong ties and prominence to the local community.

The best types of links for local SEO are those from well-regarded local businesses, relevant websites, community and HVAC industry-related directories, and local news sites, as well as from local chambers of commerce or HVAC industry-specific associations.

It’s simple: without links, your site will not rank for your most coveted target keywords. That said, all links are not created equal and some links can actually hurt more than help.

That’s why our HVAC SEO strategies only focus on acquiring only the most high-quality and impactful links that will move the needle in terms of rankings to guarantee SEO performance.

Local Service Ads (LSAs)

Unlike traditional Ads (PPC), LSAs operate on a pay-per-lead basis, ensuring that you only pay for ads that generate tangible engagement (calls or text messages).

These ads appear at the very top of Google search results, granting unmatched visibility. Moreover, the Google Guarantee badge, awarded to businesses passing Google’s screening and qualification process, further elevates trust and confidence among potential customers.

To excel with LSAs, it’s imperative to have strong online reputation management through positive reviews, prompt response times, and ensure your HVAC business credentials are always up to date.

We help our HVAC clients get verified and set up their LSAs account for FREE as part of our HVAC SEO services.

Is Your HVAC Business a Fit for HVAC SEO?

Our HVAC SEO services are second to none, and because of that, we often turn away more leads than we accept.

Our SEO company only takes on a handful of new clients per month to ensure our digital marketing services drive the results needed to make your HVAC business more money.

Our digital marketing services are a great fit if you…

✔️ Are the CEO/Founder/executive of a HVAC business or AC repair company

✔️ Are currently doing more than $500k in revenue

✔️ Are willing to invest at least $3,000/month into SEO services

✔️ Have a dedicated CSR team or call answering service

✔️ Have a growth mindset and want to build a bigger HVAC business

✔️ Are committed to improving your customer experience

We hope you found the HVAC SEO tips in this guide helpful. If the above sounds like you, we’d love to have a conversation with you to see how we can be your digital marketing partner or HVAC SEO company to help you generate more potential customers with HVAC SEO.

Take the next step in your HVAC marketing with HVAC services from Corberry Digital.

→ Book your free consultation here today and discover how our tailored HVAC SEO strategies can help you generate more leads, book more jobs, and take your internet marketing to the next level.