A basic understanding of what PPC advertising is and the strategies to apply should help you start the PPC campaign for your business. However, before we dive into the PPC strategies for your small business, let’s get started with PPC advertising in detail.
Deciding to set up Google ads for your website is a good decision to make. This article will help you with a step-by-step guide to set up a Google ads account.
There are two ways to do an online marketing campaign based on these factors: SEO and PPC. In the upcoming sections, we will discuss SEO vs. PPC and the benefits of both.
The average conversion rate for PPC (Pay-per-click) ads is 2.5%, so this task is humungous, and you should have all the tools you need in your arsenal to tackle it.
Google Ads is Google’s advertising platform. Think of the exposure your brand would receive advertising on this platform.
Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.
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