Strategic Use of Images in Search Engine Optimization

by | Apr 17, 2014 | Advanced SEO Techniques, SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Welcome to Corberry Digital University where millions of professionals turn to learn about innovative marketing strategies.

Michael J Fox

ABOUT | THE AUTHOR

Michael J Fox, CEO

Michael Fox is CEO of Corberry Digital, one of the top digital marketing agencies in the nation. Before creating Corberry, Fox was a co-founder & CEO of eFaucets.com and Hausera.com, an eCommerce retailer promoting top CPG brands such as Kohler, Delta and Moen. At eFaucets, they drove SEO with over 115,000 SEO keywords ranking high in Google. The company generated over $500 million in revenue using digital marketing. Fox is a 18 year retail eCommerce veteran and a Forbes Contributor. He is a digital marketing strategy adviser to businesses large and small.

Forbes Council

Guides

  • SEO
  • Digital Marketing
  • Online Marketing
  • Content Marketing
  • Social Media Marketing

Want To Know What We Can Do For You?

Let’s discuss your project with a cup of coffee
[wpforms id="5445" title="false"]
<div class="wpforms-container wpforms-container-full" id="wpforms-5445"><form id="wpforms-form-5445" class="wpforms-validate wpforms-form wpforms-ajax-form" data-formid="5445" method="post" enctype="multipart/form-data" action="/strategic-use-of-images-in-seo/" data-token="7af94be265f20662dfd1bac18bef71ef"><noscript class="wpforms-error-noscript">Please enable JavaScript in your browser to complete this form.</noscript><div class="wpforms-field-container"><div id="wpforms-5445-field_0-container" class="wpforms-field wpforms-field-name wpforms-one-half wpforms-firstwpforms-one-half wpforms-first" data-field-id="0"><label class="wpforms-field-label" for="wpforms-5445-field_0">Name <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-5445-field_0" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][0]" required></div><div id="wpforms-5445-field_1-container" class="wpforms-field wpforms-field-text wpforms-one-half" data-field-id="1"><label class="wpforms-field-label" for="wpforms-5445-field_1">Company Name <span class="wpforms-required-label">*</span></label><input type="text" id="wpforms-5445-field_1" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][1]" required></div><div id="wpforms-5445-field_5-container" class="wpforms-field wpforms-field-url wpforms-one-half wpforms-firstwpforms-one-half wpforms-first wpforms-one-half wpforms-first" data-field-id="5"><label class="wpforms-field-label" for="wpforms-5445-field_5">Website / URL <span class="wpforms-required-label">*</span></label><input type="url" id="wpforms-5445-field_5" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][5]" placeholder="Enter Your Website Address" required></div><div id="wpforms-5445-field_2-container" class="wpforms-field wpforms-field-email wpforms-one-half" data-field-id="2"><label class="wpforms-field-label" for="wpforms-5445-field_2">Email <span class="wpforms-required-label">*</span></label><input type="email" id="wpforms-5445-field_2" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][2]" required></div><div id="wpforms-5445-field_3-container" class="wpforms-field wpforms-field-phone wpforms-one-half wpforms-first" data-field-id="3"><label class="wpforms-field-label" for="wpforms-5445-field_3">Phone # <span class="wpforms-required-label">*</span></label><input type="tel" id="wpforms-5445-field_3" class="wpforms-field-medium wpforms-field-required wpforms-masked-input" data-inputmask="&#039;mask&#039;: &#039;(999) 999-9999&#039;" data-rule-us-phone-field="true" data-inputmask-inputmode="tel" name="wpforms[fields][3]" required></div><div id="wpforms-5445-field_9-container" class="wpforms-field wpforms-field-select wpforms-one-half" data-field-id="9"><label class="wpforms-field-label" for="wpforms-5445-field_9">Select A Service <span class="wpforms-required-label">*</span></label><select id="wpforms-5445-field_9" class="wpforms-field-medium wpforms-field-required" name="wpforms[fields][9]" required="required"><option value="" class="placeholder" disabled >Service Desired</option><option value="SEO" selected='selected'>SEO</option><option value="PPC" >PPC</option><option value="Social Media" >Social Media</option><option value="Web Development" >Web Development</option><option value="Other" >Other</option></select></div><div id="wpforms-5445-field_11-container" class="wpforms-field wpforms-field-divider" data-field-id="11"><h3 id="wpforms-5445-field_11" name="wpforms[fields][11]">OPTIONAL DETAILS</h3></div><div id="wpforms-5445-field_13-container" class="wpforms-field wpforms-field-select wpforms-one-half wpforms-first" data-field-id="13"><label class="wpforms-field-label" for="wpforms-5445-field_13">Budget</label><select id="wpforms-5445-field_13" class="wpforms-field-medium" name="wpforms[fields][13]"><option value="" class="placeholder" disabled selected='selected'>Budget</option><option value="$1,000 - $2,500" >$1,000 - $2,500</option><option value="$2,500 - $5,000" >$2,500 - $5,000</option><option value="$5,000 - $10,000" >$5,000 - $10,000</option><option value="$10,000 - $15,000" >$10,000 - $15,000</option><option value="$15,000 - $20,000" >$15,000 - $20,000</option><option value="$20,000 +" >$20,000 +</option></select></div><div id="wpforms-5445-field_14-container" class="wpforms-field wpforms-field-select wpforms-one-half" data-field-id="14"><label class="wpforms-field-label" for="wpforms-5445-field_14">Best Start Date</label><select id="wpforms-5445-field_14" class="wpforms-field-medium" name="wpforms[fields][14]"><option value="" class="placeholder" disabled selected='selected'>Best Start Date</option><option value="Immediately" >Immediately</option><option value="1-4 Weeks" >1-4 Weeks</option><option value="1-2 Months" >1-2 Months</option><option value="4-6 Months" >4-6 Months</option><option value="Not Sure Yet" >Not Sure Yet</option></select></div></div><div class="wpforms-field wpforms-field-hp"><label for="wpforms-5445-field-hp" class="wpforms-field-label">Email</label><input type="text" name="wpforms[hp]" id="wpforms-5445-field-hp" class="wpforms-field-medium"></div><div class="wpforms-submit-container"><input type="hidden" name="wpforms[id]" value="5445"><input type="hidden" name="wpforms[author]" value="11"><input type="hidden" name="wpforms[post_id]" value="331"><button type="submit" name="wpforms[submit]" id="wpforms-submit-5445" class="wpforms-submit om-trigger-conversion" data-alt-text="Sending..." data-submit-text="PROCESS MY REQUEST" aria-live="assertive" value="wpforms-submit">PROCESS MY REQUEST</button><img src="https://corberry.com/wp-content/plugins/wpforms/assets/images/submit-spin.svg" class="wpforms-submit-spinner" style="display: none;" width="26" height="26" alt=""></div></form></div> <!-- .wpforms-container -->